Closed Loop Marketing Mechanix delivers data-driven personalized communications to your Physicians, based on their prescribing history, plan association, physician specialty, or any other recorded/tracked interaction. The process can be executed with or without sales team support and done with messaging at the local level in any combination of communication formats including print, email, personal landing pages and text messaging.
Customized messaging can be predetermined based on business rules and pre-approved content. CLM Mechanix capably delivers appropriate communications better in forming key targets to gain favourable increases in appropriate prescriptions.
- Help Sales Representatives be more helpful and knowledgeable about managed care by quickly providing approved and accurate marketing materials which contain information that Physicians say they want and need, such as Formulary placement for the products they prescribe in the plans they practice.
- Helps sales representatives will receive approved marketing pieces quickly to help them accurately detail product formulary advantages the moment they occur. Additionally, clinical features, product benefits and patient copayment levels can be better explained with appropriate visual aids and help secure physician confidence and gratitude leading to greater respect and attention.
- Save on Marketing Costs: There is no need for central warehousing, storage, distribution or transportation costs. Approved marketing assets reside in a Digital Asset Repository, a digital storefront that provides secure, real-time access to all approved assets. CLM Mechanix automates desired processes to enable easy access to create, view and modify the assets and allow for mass distribution globally. Flexibility to design the marketing pieces within a short time from start to finish. Ability to distribute as both print and web media. Customize for individual customers and add a personal touch by creating personalized web URL’s. Provision to create in multiple languages.
- Supports efficient capture of information from electronic signatures to physician survey responses and feedbacks. The software facilitates real time data capture during sales interactions which is then passed onto to the marketing teams for refining and adapting messaging to better equip sales representatives for future interactions with physicians.
- Powerful Analytics: Analyze your data for Key targets, create fact based messages deliver cross-media communication in minutes with CLM Mechanix.
