As more and more companies have started realizing the potential of mobile apps, mobile technology is now looked upon as a potent tool to take businesses to next level. Pharmaceutical companies have also realized the benefits of mobile apps for … Continue reading
In this competitive world, organizations are keen to introduce novel measures to gain the attention of target audience, and to beat competition in the process. As a potent weapon, an establishment can make diligent use of cross media communication to … Continue reading
Survey of over 5,400 specialists, PCPs on Physicians Consulting Network indicates 2/3 own smartphones, 1/4 have tablets For pharmaceutical companies marketing to health care professionals, going mobile is only part of the story. New research by Knowledge Networks using the … Continue reading
In an era when competition rules the roost, pharmaceutical companies are gearing up to get an edge over competition by adopting effective strategies. As the backbone of any company, marketing plays a vital role in the success of pharmaceutical companies, … Continue reading
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