Tag Archives: e-detailing

What Makes Pharmaceutical Companies opt for E-detailing?

Pharmaceutical companies expend colossal efforts and money to promote products amid prescribers. With the practitioners having little or no time to spare, sales professionals from pharmaceutical companies find it difficult to make personal presentations of products. In this scenario, companies … Continue reading

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New Research Shows MDs Prefer a Mix of Digital, Face-to-Face Marketing

Survey of over 5,400 specialists, PCPs on Physicians Consulting Network indicates 2/3 own smartphones, 1/4 have tablets For pharmaceutical companies marketing to health care professionals, going mobile is only part of the story. New research by Knowledge Networks using the … Continue reading

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